As we near the end of another year many of us will express our gratitude to our customers by sending greeting cards or gifts. Yes, this is a good time to do that. What about the rest of the year?

Customer recognition need not be relegated to the holiday season. Gratitude can be expressed throughout the year when it is timely to do so and it need not be an elaborate event or gift. A complementary word or comment is something we can do regularly. Sending a thank you note or how about a hand written card of appreciation. I know I remember those individuals who take the time to send me a card.

The next time you come across an article or a link to a website or a new product that may be of interest to one of your customers send it to them. It takes only a little effort and can create an impact.

Customer recognition … a year round occurrence.