A friend treated me to an Alan Jackson concert recently. I enjoy pretty well any genre when the artist presents a great show. Alan certainly did that. He rocked the crowd.

What really impressed me was the last song of the evening. Alan and his crew took the time to produce a video of the community and the video was played during that song. They went that one step further in making it a great experience for everyone there.

What is the one thing you could do to go that ‘one step further’ to provide your client or customer with a great experience? Little things are the difference between mediocre and extraordinary service. Your clients and customers will notice. I know I will remember Alan’s concert and will rave about it to all who will listen.