Innovation – a new idea or method. That’s how the Collin’s English Dictionary describes innovation. Being innovative in business these days helps us keep ahead of the competition and make it more relevant and exciting for our customers. 

Kevin and Rob from Wide Open Welding provide custom steel fabrication services within BC and are specialists in staircases and iron railings. Their quality work is well known and they are committed to building a great company. 

Finding and keeping good employees is a key component for their business and, at times, can be a challenging process. Kevin and Rob have put some innovation into their recruitment ads. Right away you get a sense of who these guys are and how they run their business.

Innovation can seem like a daunting process for any business owner. So having a new idea takes some thought and, might I say, creativity. And who has time for creativity these days?

Being innovative doesn’t have to be rocket science. Just take a look around, see what’s happening, what’s working, what’s not and have fun. It’s all about gaining attention that’s positive and attracting new customers.